Step 2: Connecting with Stripe
Once you've logged in, click on the Project Owners tab, and then click Connect with Stripe to the right of your organization's name that we've already added.
You'll then be redirected to Stripe's website where you will create a new account so that you can begin accepting payments. If you already have an active Stripe account connected to the same organization for which you are raising money, click Sign in on the top right corner.
If you are creating a new account, please fill out the form provided. If you are not personally a signer on the bank account of your organization, you may need to have your business or executive office create the Stripe account. Stripe asks for Your Personal Details including the last four digits of your Social Security Number as an extra security measure to be sure the account is legitimate and verified. This may need to be completed by your office manager or CFO.
When you've completed this step, click Authorize access to this account, and you will be redirected back to The Gospel Fund admin dashboard. If you have any trouble with this step, let us know.
Step 3: Building Your Project Owner Profile
After you're back to the Project Owners tab, click Edit next to your organization name.
In this section you can edit your Organization Name, Location, Custom URL ("Slug"), Tax ID, Address and Description. In the Description field, include some info about your organization. Normally you can copy and adapt this from your website, Facebook page, Twitter bio, or materials. (2-3 short paragraphs at most.) Note that if you change your Custom URL after launching your project, it could break links posted around the internet linking to your profile or projects.
Step 4: Creating Your First Project
When you're ready to create your first project, visit the Projects tab, and click Add Project.
(Throughout the process of building your project, you can continuously check the design by clicking on "Preview" in the Projects menu. This displays a preview of your page not visible to the general public, but shows exactly what your project will look like when published.)
Start by entering the name of the project, the project's location. (This is not your organization's home office location, but where the project will have an impact). For now, we will be adding your video manually. Include a URL to your video on YouTube or Vimeo, or send our staff your video file directly through Dropbox or similar file sharing service.
Throughout the process of building your project, be sure to continuously check the
The Image is the rectangular graphic that appears on the project page when a video is not being used, as well as the thumbnail image in Facebook shares. It will also appear behind your project title when projects appears in a grid view on the Home page, Discover page, or website search results. In many cases, this image should have no type, but use your best judgment.
For best results, upload a 1500x844 pixel JPG that has been just slightly compressed. Here is a template image.
The Banner Image is the large header that appears behind your project title at the top of your project page. In most cases this should be different from your main project image––another graphic that complements your brand or project story. In most cases, this image should have no type, but use your best judgment. For best results upload a 2000x600 pixel JPG (or larger). Here is a template image for the banner.
The Image Overlay is a color that transparently covers your banner image or project image, allowing the project title to be more easily readable. Normally you'll want to choose a color that comes directly from the Banner Image itself, or some complementary color. Normally the best overlay colors will be in the mid-range or relatively dark and desaturated. Once you've chosen a color, drag the opacity bar down between 40% and 70%. Choose an opacity that allows for the text to be readable, but still allows the image to show through.
The Description is the main body content on your project page. This is your chance to tell the world your story: What you plan to accomplish, your timeline
The Summary text is intended to be a short description of the project––no more than 2-3 sentences. This will be site visitor's first quick take on what your project is about. Check other projects on The Gospel Fund to get ideas for the way to frame this copy. ("Frontline Missions is producing a new documentary series..." "Support Trinity Bible Church as we...")
Step 5: Telling Your Story
1. Make a great video.
Whether DIY or professionally-produced, a great video will go a long way towards making a memorable first impression. Some of the best project videos simply feature the project creator talking directly to supporters––telling the story of the project, what will be accomplished, and making a genuine appeal for support.
2. Keep it personal.
In your project description, tell us who you are and how the project got started. Donors will sense a great connection with the project when they know the individuals behind it.
3. Tell your story with enthusiasm & passion.
Donors will be most supportive when they sense your commitment and passion for the project. You care a great deal about your ministry or mission––let that excitement show, both in your video and in your written appeal.
4. Be specific with your objectives, timeline and impact.
The more details the better. What is your budget? What is your plan? What is your schedule? How can supporters be assured this project will be accomplished? It may be tempting to keep your pitch short and to the point, but it creates credibility and trust when you can thoroughly explain the finer points of your vision.
5. Be succinct and clear.
Break up your story into sections with headings (Under the Style menu – Main sections use Heading 2, sub-sections use Heading 3). Rather than your project description running on paragraph after paragraph, divide it into logical sections––answering key questions within each part.
6. Speak to both your existing CONNECTIONS and a new audience.
As you write your project description, keep in mind both those who already know about your work, but especially those who have never heard of you. As you review your first draft, consider if there are any missing pieces to your story that could be filled in for site visitors without context.
Step 6: Setting Your Pledge Options
Pledge Options are levels of giving for your project. These are presented as a list of donation amounts with corresponding descriptions for each amount. The description should be written in terms of what that amount accomplishes, or how many “units of impact” is associated with that donation. (Example: $25 – Provides 1 day of classes for a seminary student / $250 – Provides 10 days of classes for a seminary student / $3,000 – Provides training for one student for an entire semester.)
Step 7: Launching Your Project
Now it's time to take your project live. Click the Preview link to carefully check the design and text once more. Save your project, and then send us an email to let us know you're ready to go. After a brief review, we'll take your project live.
Step 8: Writing Project Updates
This is the blog for your progress. Keep your supporters and followers engaged with regular updates, especially as you hit key milestones. Your supporters will gain confidence and excitement in your project and will continue to spread the word to others. Updates can range from long paragraph form letters, a few sentences, photos, or even a video.